- Gurdeep Saroa
- Published on
Placing the right keywords on a webpage is not enough for a successful SEO. There are plenty of other considerations you want to take to improve your search potential. Your website is the centre of garnering leads, and for you to get found in an online search, it must be search engine optimised. Be sure to look for a specialised SEO service in Toowoomba if visibility is what concerns you the most.
According to BrightEdge, around 68% of all online experiences begin with a search engine and approximately 53% of website traffic is obtained from organic search. However, as little as 0.78% of these researchers click results found on Google’s second page.
If your website fails to appear on the front page, you miss out on the much-needed traffic. This is where a technical SEO website audit comes into the picture. While you may have been putting efforts into improving your on-page, off-page SEO, content and others, technical SEO is not something you want to ignore.
Let us take a deep dive into how you can use technical website SEO to increase visibility.
Technical SEO Website Audit
An SEO audit is a specialised service that analyses the performance of your website to see whether it is getting maximum search visibility. A technical SEO website audit will typically assess the following:
- The configuration of robots.txt
- Mobile optimisation
- The format of the primary site mirror
- Page rendering correctness
- Broken or duplicate links
- The loading speed of the site
Elements of Technical SEO Website
Besides indexing and crawling, there are more factors in SEO needed to be considered during a technical SEO audit, including:
- Link health
- Mobile optimisation
- Site security
- Duplicate content
- URL structure
- Image issues
- Page loading speed
- XML sitemaps
- Site architecture
Ideally, a technically sound website means a secure site that is quick to load, easy to navigate and crawl, without duplicate content or links. In addition, it should have systems to engage users even when they hit a dead end. That means there should be content for 404 errors.
There are some key factors to consider during an SEO audit, including:
- Front-end factors like keywords, content and metadata
- Back-end factors including indexing and hosting
- Quality of link and outside references
Performing a Technical SEO Audit
SEO norms are constantly evolving. Whenever there is a significant update in a search engine’s algorithm, SEO adapts to it accordingly. However, the frequency of changes in technical SEO is lower than the regular one.
Your website needs to load faster if your idea is to live up to the SEO demands. In addition, it has to be mobile-friendly, without any duplicate content, poor quality images and errors.
Crawling the Website
Technical SEO audit is incomplete without the crawl. It is vital to your site visitors and search engine visibility success. Crawling is a helpful way to identify problems like duplicate content, unlinked pagination pages, low word count, and uncountable redirects. With a successful website crawling, you should have a better insight into how the Googlebot is crawling your website.
Conducting a Manual Search on Google
Searching on Google will help you how well your site is ranked. It will help you figure out where to even begin with the technical SEO audit. While searching, look at the following factors:
- Does your website appear when you search for it by its name?
- How many of the web pages show up in relevant search results?
- Where does it appear during the search?
Performing On-Page Technical SEO checks
While evaluating your website, start by looking for headers, delicate content, and title tags. For example, if you have published lots of content with similar themes, some irrelevant content will appear in your crawl. As you are looking for duplicate content issues, this is normal. Using tools like Copyscape, you can quickly evaluate potential SEO issues caused due to duplicate content.
Now, closely look at the following critical criteria that Google evaluates in their rankings:
- Title tags and page titles Make sure that title tags and page titles are relevant to the webpage’s content. Cross-check if the content is relevant to the questions users are asking.
- Meta descriptions Meta descriptions of the web pages should be engaging and compelling. They are helpful because these are the first things users come across in the SERPs.
- Keyword placement Every webpage should have a focus keyword incorporated in the first 100 words of the content. This is useful for Google to understand what the post is all about. Be particular about your keyword placement.
Managing Both Internal and External Links
Go through the internal and external links to check if visitors can navigate the site intuitively. Deleted pages could lead to broken links and frustrated visitors. Make sure that you change any links highlighted in red with the “404 not found” tag.
Checking the Site Speed
Visitors are less likely to wait for a site that is slow to load. The longer a page takes to load, the higher the bounce rate. Check your website speed and take relevant action in case your website scores less than good.
How can GRIVITY help?
As search engine optimisation specialists, we will conduct a 360-degree analysis of your website, crafting a comprehensive report including your SEO strengths and weaknesses along with the potential technical issues. Once resolved, you will find yourself in a better position to engage traffic and conversion. Visit our website if you have further queries.