Is Your Website Working? 5 Signs Your Toowoomba Business Needs a Redesign

Think of your website as your 24/7 salesperson. It never sleeps, never takes a holiday, and it's often the very first impression a potential customer has of your business. But what happens when that salesperson is slow, looks like it’s from 2005, and doesn’t know how to close a deal?

You lose business.

For many Toowoomba business owners, their website is an asset they set up years ago and haven't touched since. If that sounds familiar, it might be time for a health check. Here are five clear signs that your website isn't working for you and that you need a redesign.

1. It Looks Outdated on a Modern Screen

First impressions are everything. If a visitor lands on your site and is greeted by tiny text, stretched images, and a layout that looks like it was built a decade ago, their trust in your business instantly drops.

An outdated design doesn't just look bad; it sends a message that your business isn't current or professional. In today's market, a clean, modern design isn't a luxury—it's a basic requirement for credibility.

2. It's Not Mobile-Friendly

Take out your phone and load your website. Now, be honest:

• Do you have to pinch and zoom to read the text?
• Are the buttons tiny and hard to tap?
• Does it take forever to load?

If you answered yes to any of these, you have a major problem. Over half of all web traffic now comes from mobile devices. If your site provides a poor experience on a phone, you're not just frustrating visitors—you're actively turning away more than half of your potential customers. Google also penalises sites that aren't mobile-friendly, pushing you further down the search results.

3. It's Painfully Slow to Load

Have you ever clicked on a website link and given up because it took more than a few seconds to load? Your customers do the same thing.

A slow website is one of the fastest ways to lose a potential lead. Page speed is a critical factor for both user experience and SEO. If your site takes longer than 3-4 seconds to load, visitors will hit the "back" button and go straight to your competitor.

4. You're Not Getting Any Leads or Enquiries

This is the most important sign of all. Your website has one primary job: to generate business. This could be through a contact form, a phone call, or an online sale.

If your website gets traffic but no one ever contacts you, it's failing at its core function. This is often due to a combination of issues: a confusing layout, no clear "Call to Action" (like a "Contact Us" button), or a contact form that's broken or too complicated. A good website guides the visitor and makes it incredibly easy for them to take the next step.

5. You Can't Update It Yourself

"I need to call my web guy to change a sentence on the homepage."

Does that sound familiar? If you can't easily update your own website—whether it's changing your opening hours, adding a new photo, or publishing a blog post—then your website is holding your business hostage.

A modern website should be built on a Content Management System (CMS) that allows you to make simple updates quickly and easily, without needing to pay a developer for every minor change.

Time for a Change?

If any of these points hit a little too close to home, don't worry—it's a common problem. The good news is that a website redesign can have a massive impact on your business.

At GRIVITY, we specialise in building modern, fast, and high-converting websites for Toowoomba businesses. We build sites that not only look great but also work hard to grow your bottom line.

If you're ready for a website that works as hard as you do, let's talk.