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Campaign URL Builder
Easily create UTM-tagged URLs to accurately track your marketing campaigns in Google Analytics. Our free tool makes campaign tracking simple and effective.
Build Your Campaign URL
Fill in the required fields below to generate your UTM-tagged URL.
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are simple tags that you add to the end of a URL. When someone clicks on a URL with these tags, they send specific information back to your Google Analytics account, allowing you to accurately track the performance of your marketing campaigns.
The 5 Standard UTM Parameters
- Campaign Source (utm_source):: The referrer of the traffic (e.g. google, newsletter, facebook).
- Campaign Medium (utm_medium):: The marketing medium (e.g. cpc, email, social).
- Campaign Name (utm_name):: The specific campaign you are running (e.g. summer_sale, new_product_launch).
- Campaign Term (utm_term):: Used to identify the keywords you paid for in a PPC ad.
- Campaign Content (utm_content):: Used to differentiate similar content or links within the same ad. For example, if you have two call-to-action links in one email.
By using this tool to consistently tag your campaign URLs, you'll gain invaluable insights into which of your marketing efforts are driving the most traffic and conversions, allowing you to make smarter, data-driven decisions.