Robust Search engine Marketing services

At GRIVITY, we redefine success through our comprehensive Search Engine Marketing (SEM) services. As a leading marketing agency, we understand the pivotal role SEM plays in online visibility and maximising ROI.

Why use PPC marketing campaigns?

Are you looking for a dynamic way to supercharge your online presence and boost website traffic? Enter PPC marketing campaigns—the proven game-changer in the digital marketing landscape.

  1. Drive Quality Website Traffic

    Attract high-quality traffic to your website and gain most valuable users.

  2. Outshine the Competition

    Leapfrog ahead of your competitors by placing your brand at the forefront of search engine results with PPC.

  3. Real-Time Results and Analytics

    Monitor the performance of your campaigns in real-time, analyse user behaviour, and make data-driven decisions to optimise your strategy continually.

ppc bing ads featured image

Bing Ads Optimisation Services

Dive into Bing Ads with GRIVITY, your trusted partner in Bing Ads optimisation. Extend your reach and connect with a broader audience through strategic Bing and Microsoft Advertising network campaigns.

Elevate your digital presence with Bing Ads optimisation that goes beyond boundaries.

Targeted Advertising: Reach a unique user base through precision targeting and tap into a diverse audience.

Strategic Placement: Our experts optimise your Bing PPC campaigns to secure prime placements and maximise visibility.

Microsoft Advertising Integration: Seamlessly integrate your campaigns across Bing and Microsoft Advertising for a unified marketing approach.

How are we different from other agencies?

Yeah, we get it! Why would you trust our claims of being different from other agencies. Don't take our word for it. Look at the screenshot below that shows the conversion rate off the charts.

PPC campaign report screenshot

The conversion rate is over 60%, while there are over 2,100 conversions at a nominal cost of $0.35.

And this is just one client. Numerous other successful campaigns would surely blow your mind.

Want to know how we do it?

Contact us

Our approach to keyword research and optimisation

At the heart of successful SEM lies effective keyword research and optimisation. Our approach is rooted in data-driven insights, ensuring your brand targets the right keywords for maximum impact.

  1. Comprehensive Analysis

    We delve deep into your industry, identifying high-performing keywords that align with your business objectives.

  2. Continuous Optimisation

    Our team regularly refines and updates your keyword strategy to adapt to changing market dynamics and user behaviour.

  3. Search Volumes and Trends

    Harness the power of search volumes and trends to stay ahead of the competition and capitalise on emerging opportunities.

Why work with us?

You always get the best value for an antique item from an antique item collector. Just like other marketing agencies, we also have the same services. They are branded with the same name but are way better, just like the antique item collector we mentioned.

Keyword research and selection

To make a compelling ad copy, we conduct practical and in-depth keyword research for you to find the best and high-ranking keywords for the best ROI.


We undertake re-marketing to make previous users revisit your website and buy from you. Then, relevant ads are targeted based on analysing their search patterns and website interactions.

Competitive research

We conduct comprehensive market and competitor research to determine your key rivals. Then, we developed a solid and high-yielding platform by analysing their campaigns using state-of-the-art tools.

What is Search Engine Marketing (SEM)?

SEM, or Search Engine Marketing, is a digital marketing strategy that promotes websites by increasing their visibility in search engine results pages. It encompasses various techniques, including paid advertising on platforms like Google Ads and Bing Ads.

How does SEM differ from SEO?

While SEO (Search Engine Optimisation) focuses on optimising a website to rank organically in search results, SEM involves paid advertising to increase immediate visibility. Both work together to enhance a website's overall online presence.

Why should I advertise on Bing?

Bing has a substantial user base, and advertising on this platform can complement your overall SEM strategy. We specialise in creating targeted Bing PPC campaigns to reach specific audiences and maximise your online exposure.

What are SEM performance metrics, and why are they important?

SEM performance metrics include click-through rates, conversion rates, and overall campaign performance. These metrics provide insights into the effectiveness of your campaigns, helping us refine strategies for better results.

What is dynamic remarketing, and how does it benefit my business?

Dynamic remarketing involves showing personalised ads to users interacting with your website or products. It's a powerful tool for re-engaging potential customers and increasing conversions.

How do you manage Google Ads campaigns?

We manage Google Ads campaigns by crafting and optimising ad campaigns tailored to your goals. Our approach includes bid optimisation, budget management, and continuous monitoring to ensure optimal performance.

What are the advantages of manual vs. automated bidding in SEM?

Manual bidding provides more control over individual bids, while automated bidding leverages machine learning for optimisation. We assess the goals of each campaign to determine the most suitable bidding strategy for optimal results.

Can you explain your bid optimisation strategies?

Our bid optimisation strategies are tailored to each campaign's goals. We analyse data, adjust bids based on performance, and employ advanced techniques to ensure your budget is allocated effectively for the best possible results.

How do you choose effective keywords for SEM campaigns?

We employ a comprehensive approach to keyword selection, considering relevance, search volume, and user intent. We aim to identify and target keywords that align with your business objectives and drive meaningful traffic.

What are Google Ads Assets, and how do they enhance ad performance?

Google Ads assets previously known as extensions expand your ad with additional information or actions. We strategically use assets to improve ad visibility, provide more details, and encourage user interaction.

What is the importance of Quality Scores in SEM?

Quality Score is a metric that measures the relevance and quality of your ads, keywords, and landing pages. A high-quality Score can positively impact ad rankings and reduce costs, contributing to a successful SEM campaign.

How do you approach retargeting campaigns?

Retargeting campaigns involve showing ads to users who have previously interacted with your website. We create compelling retargeting strategies to re-engage users, increase brand recall, and drive conversions.

What is Microsoft Advertising, and how do you utilise it?

Microsoft Advertising is a platform for placing ads on the Microsoft search network. We leverage Microsoft Advertising to expand your reach, reaching users on Bing and other Microsoft properties.

How do you write effective PPC ads?

Our approach to writing PPC ads involves a combination of creativity and data-driven insights. We craft compelling ad copy that resonates with your target audience, emphasising key selling points and calls to action.

How can I get started with your SEM services?

Getting started is easy! Send us an enquiry by submitting a contact form or give us a call. We'll schedule a consultation to discuss your business goals and tailor an SEM strategy that suits your needs.

Got any questions?

Fill in the form below to send us an enquiry.