As a new business owner, getting a handle on Search Engine Optimisation (SEO) is essential. SEO is the process of improving the visibility and ranking of your website on search engines like Google, and it's crucial for driving traffic to your site and attracting potential customers.
To help you get started with SEO, here are some key strategies that you can implement as a new business:
Research and use relevant keywords
One of the most critical elements of SEO is using relevant keywords throughout your website's content. These are the words and phrases that people use when they search for products or services like yours. You can use tools like Google's Keyword Planner or Ahrefs' Keywords Explorer to find the most relevant keywords for your business. These tools allow you to see how often particular keywords are being searched for and how much competition there is for them. Once you've identified the most relevant keywords for your business, you can incorporate them into your website's content, titles, and meta tags.
Optimise your website's structure and navigation
Google looks at the structure and organisation of your website when deciding how to rank it. To ensure that your website is easy to navigate and has a clear hierarchy of pages, you should use descriptive and relevant page titles and create a logical structure for your content using header tags (H1, H2, etc.). This will help Google understand the content on your site and give it a better chance of ranking well.
Include internal and external links
Linking to other relevant pages on your website and external websites can help improve your website's ranking. Internal links help Google understand the structure and organisation of your website. In contrast, external links demonstrate the credibility and authority of your site. When adding links to your website, use descriptive anchor text (the clickable text in a hyperlink) that accurately describes the linked page's content.
Optimise images and videos
Including pictures and videos on your website can help improve its user experience and increase people's time on your site. To ensure that your images and videos are optimised for SEO, you should use descriptive file names and alt tags and compress large files to improve load times. You should also ensure that your images are properly sized to fit the dimensions of your website, as large images can slow down your page loading times.
Create high-quality content
Google values websites that provide valuable, informative, and unique content. As a new business, it's essential to focus on creating high-quality content that will attract and engage your target audience. This can include blog posts, articles, infographics, and other content that provide value to your visitors. When creating content, use your target keywords naturally and appropriately, and avoid keyword stuffing or other tactics that could be seen as spammy.
Monitor and track your progress
Once you've implemented these SEO strategies, monitoring and tracking your progress is vital to see what's working and what's not. You can use tools like Google Analytics or Ahrefs' Site Explorer to track your website's traffic and see how well it's ranking for your target keywords. You should also regularly review and update your SEO strategy to stay relevant and practical.
Conclusion
By following these SEO strategies, you can improve the visibility and ranking of your website and attract more potential customers to your business. Remember to always focus on creating valuable and informative content and to regularly review and update your SEO strategy to ensure that it stays relevant and practical.