Digital Marketing Blog

The GRIVITY Blog: Your source for expert insights on SEO, PPC, content marketing, and web design trends for Australian businesses. Stay ahead of the curve.

Content Marketing

What is a Content Marketing Strategy (and Why Does My Business Need One)?

Simply creating content isn't enough. A content marketing strategy is the roadmap that turns your articles, videos, and posts into a powerful engine for business growth. Learn why you need one.

Gurdeep Saroa • about 14 hours ago

A desk with a notebook showing a content strategy mind map, a tablet with a calendar, and coffee.

All Business Tips Content Marketing Google Analytics Local Marketing Local SEO Paid Advertising SEO Web Design Web Development Website Strategy

A business owner looking at a website analytics graph showing high traffic but low conversions.

Website Strategy

"My Website Gets Traffic But No Leads." Here's How to Fix It.

Getting website visitors is only half the battle. If your traffic isn't turning into customers, your website has a conversion problem. Here are 4 common reasons why—and how to fix them.

Gurdeep Saroa • Tuesday, 11 November 2025

A Brisbane business owner looking with concern at a performance graph on their laptop.

Paid Advertising

Is Your Google Ads Budget Working? 3 Signs Your Brisbane Business is Wasting Money on PPC

Are you pouring money into Google Ads with little to show for it? This guide helps Brisbane business owners identify 3 critical signs that your PPC budget is being wasted.

Gurdeep Saroa • Tuesday, 28 October 2025

A Toowoomba retail store owner planning their Christmas marketing on a laptop in their shop.

Local Marketing

Spring Marketing Checklist for Toowoomba Retailers

The Christmas rush is coming. This essential spring marketing checklist helps Toowoomba retailers prepare their website, SEO, and social media for a successful holiday season.

Gurdeep Saroa • Tuesday, 14 October 2025

A Toowoomba business owner planning their digital marketing budget with a calculator and notepad.

Business Tips

How to Set a Digital Marketing Budget for Your Toowoomba Business

Not sure how much to invest in digital marketing? This practical guide helps Toowoomba business owners understand how to set a realistic budget for real growth.

Gurdeep Saroa • Tuesday, 30 September 2025

A Toowoomba business owner shaking hands with a digital marketing consultant.

Business Tips

The Toowoomba Business Owner's Guide to Choosing a Digital Marketing Agency

Choosing a digital marketing partner is a big decision. This guide for Toowoomba business owners breaks down the 5 key things to look for to ensure you get real results.

Gurdeep Saroa • Tuesday, 16 September 2025

A group of startup founders in Brisbane discussing common SEO mistakes on a whiteboard.

SEO

5 Common SEO Mistakes Brisbane Startups Make

The Brisbane market is competitive. As a startup, you can't afford to make these common SEO mistakes. Learn how to avoid them and build a strong online foundation.

Gurdeep Saroa • Tuesday, 2 September 2025

Local SEO

Google Business Profile Optimisation: A Guide for Toowoomba Cafes & Restaurants

Turn Google searches into diners. This complete guide shows Toowoomba cafes and restaurants how to optimise their Google Business Profile to attract more customers.

Gurdeep Saroa • Tuesday, 19 August 2025

A business owner in Toowoomba considering a website redesign.

Web Design

Is Your Website Working? 5 Signs Your Toowoomba Business Needs a Redesign

Your website is your hardest-working employee. But is it actually doing its job? Here are 5 clear signs that your Toowoomba business website needs a redesign.

Gurdeep Saroa • Tuesday, 12 August 2025

A tradie in the Darling Downs checking his phone for new job leads from Google Ads.

Paid Advertising

How Darling Downs Tradies Can Get More Leads with Google Ads

Stop waiting for the phone to ring. Learn how Darling Downs tradies can use Google Ads to get a steady stream of high-quality leads and grow their business.

Gurdeep Saroa • Tuesday, 5 August 2025

A customer and a shop owner making a transaction.

Paid Advertising

Maximise ROI with Targeted Paid Advertising Campaigns

Discover how strategic paid advertising boosts conversions and optimises budget spend for Australian businesses.

Gurdeep Saroa • Wednesday, 23 July 2025

Local SEO

Boost Local Business Growth with Toowoomba SEO Strategies

Learn how targeted SEO for Toowoomba businesses can increase local visibility, attract more customers, and drive sustainable growth.

Gurdeep Saroa • Wednesday, 23 July 2025

Web Development

The Best Vue.js UI Libraries for 2025: A React Agency's Review

While we build with Next.js and React, we're experts in the entire web ecosystem. Explore our breakdown of popular Vue.js UI component libraries and frameworks.

Gurdeep Saroa • Wednesday, 23 July 2025

An abstract image representing data charts and storytelling elements.

Google Analytics

Unleash Data-Driven Storytelling with Google Analytics

Discover how to transform raw Google Analytics data into compelling stories that drive business success and demonstrate marketing ROI.

Gurdeep Saroa • Wednesday, 23 July 2025