Solar and energy
Solar leads go cold fast. We get there first.
Homeowners ask several installers for quotes, and the first to call usually wins. We build automated follow-up and ads for solar businesses, so yours is first.
- Instant lead follow-up
- Automated booking
- Performance ads
The problem
The solar industry is brutally competitive
Margins are tight, leads are expensive and customers are comparing three to five quotes before they sign. If your follow-up is slow, your admin is manual or your ads aren’t tracking correctly, you’re handing jobs to your competitors.
Slow lead follow-up
Leads contacted quickly convert far better than leads called back the next day. Manual follow-up means most leads go cold before anyone picks up the phone.
High lead acquisition costs
Solar is one of the most competitive categories in Australian paid search. Without accurate conversion tracking and smart bidding, you’re overpaying for leads and underreporting conversions.
Quote volume without conversion
Running high quote volumes without structured follow-up sequences means a significant percentage of quoted jobs are lost to competitors who stayed in touch longer.
Manual consultant scheduling
Booking consultants manually across phone calls, emails and text messages creates scheduling conflicts, missed appointments and frustrated prospects.
No-show appointments
Solar consultation no-shows waste consultant time and drive up your cost per acquisition. Manual reminder calls the day before are inconsistent and time-consuming.
Disconnected lead sources
Leads coming from Google, Meta, comparison sites and referrals all land in different places — creating a fragmented picture of what’s actually working and what’s wasting your budget.
The first hour determines whether you win the job
Homeowners rarely ask just one installer. Most submit their details to several at once, so speed to contact is often the only thing that separates you from the next quote.
In solar, the first business to make contact wins the consultation. Automated follow-up ensures that’s always you.
Why manual follow-up loses
- Speed
- By the time your sales team picks up a new lead manually, your competitor’s automated system has already made contact and booked a consultation.
- Consistency
- Manual follow-up depends on who’s working, how busy they are and whether the lead was seen. Automated follow-up is identical every single time.
- Volume
- As lead volume scales, manual follow-up doesn’t. Automated sequences handle ten leads or ten thousand with the same response time.
How we help
Built for how solar businesses actually win jobs
We map our solutions directly to the operational and marketing challenges of a solar business — from the moment a lead submits their details to the moment the panels are installed.
Instant lead follow-up
Automated follow-up sequences triggered the moment a lead submits their details — sending a personalised message and booking link before your competitors have even seen the notification.
Consultant booking automation
Prospects book directly into your consultant’s calendar via automated SMS and email sequences — no manual scheduling, no back and forth, no missed appointments.
Appointment reminders
Automated reminders sent at the right intervals before every consultation — reducing no-shows and last-minute cancellations without manual follow-up calls.
Performance ad campaigns
Google and Meta campaigns engineered specifically for solar — targeting high-intent keywords and audiences with tracking that connects every ad dollar to a booked consultation.
Lead source consolidation
We connect all your lead sources — Google, Meta, comparison sites and referrals — into a single CRM pipeline so you always know where your best leads are coming from.
Quote follow-up sequences
Automated follow-up sequences sent after every quote — keeping your business top of mind across the decision window without your sales team manually chasing every prospect.
The full picture
Automation is just the start
Once your lead follow-up is automated and your consultants are booked efficiently, the next step is building the marketing infrastructure that fills your pipeline with high-quality solar leads consistently.
Search and social campaigns aimed at homeowners comparing installers, reported as cost per booked consultation.
Technical SEO and local search visibility that puts your business in front of homeowners searching for solar installers in your service area — before your competitors.
Custom quoting tools, customer portals and install-tracking dashboards — built for how your solar business operates, owned by you outright.
Transparency
Questions we hear from solar businesses
From lead response times to ad spend minimums — here’s what solar businesses ask us most before getting started.
How quickly can automated follow-up be live?
Most solar lead follow-up implementations are live within three to five business days from our first call. We connect to your existing lead sources, configure the follow-up sequences and integrate with your CRM — you just need to walk us through your qualification criteria and booking preferences.
Which lead sources can you connect to?
We connect to all major lead sources, including Google Ads, Meta Ads, SolarQuotes, Energy Matters and any other platform that delivers leads via webhook or email. When we first talk, we’ll map out your exact lead sources and confirm connectivity.
What is the minimum ad spend for solar campaigns?
Solar is a competitive category on Google and Meta, so campaigns need enough spend for Smart Bidding to optimise effectively. The right minimum depends on your service area and target volume — we’ll give you a specific recommendation in the growth audit.
Can it integrate with our existing CRM?
Yes — we connect to the most widely used CRM platforms, including HubSpot, Salesforce and Zoho. If you’re using a solar-specific platform, we’ll confirm compatibility when we first talk and map out exactly how leads will flow through your pipeline.
Should I invest in SEO or Google Ads?
Ads are for immediate traffic (Rent). SEO is for long-term equity (Buy). A healthy strategy usually involves both.
Are there lock-in contracts?
No lock-in contracts. We work on a project basis for builds, and our retainers are month-to-month after an initial 90-day onboarding period. We’d rather earn your business every month than trap you in a contract.
Let’s talk
In solar, the business that calls first wins
Tell us about your business and we’ll review how quickly your leads are contacted, and what slow follow-up is costing you in consultations.
Request a growth audit