Engineering log

Content strategy

Guides on storytelling, hooks, distribution and building an audience.

29 September 2026Content strategy
AI citations: why your Google ranking isn’t enough anymore
Established Australian businesses must adapt content strategies for AI citations. Google rankings alone won’t secure future online authority.
8 September 2026Content strategy
Why raw search volume hid 21 queries worth writing for
Six weeks of Search Console data surfaced 21 high-intent queries no keyword tool reports. We explain why volume-first selection misses the best terms.

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