Engineering log
Performance marketing
Paid media strategies for Meta, Google Ads and maximising ROAS.
- Performance marketing
Your paid search playbook is obsolete: the AI Overviews shift
AI Overviews change what a paid click is worth. How established Australian businesses can sort queries to fight for, influence or build demand for.
- Performance marketing
Microsoft Conversions API: a critical opportunity for accurate ad measurement
Established Australian businesses can secure accurate ad performance data with Microsoft Advertising’s new Conversions API, moving beyond browser tracking.
- Performance marketing
Google Ads automation demands better measurement for Australian businesses
Google Ads now automates bidding and targeting. Feed it real sales and CRM data, or it will optimise for leads that never become revenue.
- Performance marketing
Why lead volume in B2B PPC is misleading for established Australian businesses
Lead volume is the easiest B2B PPC metric to hit and the least useful. Why qualified pipeline and revenue are the numbers that decide budget.
- Performance marketing
Meta’s AI agent qualifies leads: what it means for your ad spend
Meta’s AI agent now qualifies leads inside Instant Forms. What that changes for Australian advertisers, and where it quietly costs you budget.
- Performance marketing
Forensic ad audit: 3 technical reasons your budget is leaking
Stop burning cash on clicks that don’t convert. Discover 3 technical reasons your ads fail: server-side signal loss, latency and intent mismatch.
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